microsoft
microsoft
Making Azure
easier to buy
Making Azure
easier to buy
Clarity for a multi-billion dollar cloud business
Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times to turn customer proof into adoption and sales.
Highlights from the Microsoft Azure sales video.
Highlights from the Microsoft Azure sales video.
impact
impact
Used by Microsoft sales and marketing teams
for enterprise Azure onboarding
• Helps teams onboard enterprise customers faster
• Makes a complex purchasing model easy to explain
• Removes confusion in high-value sales conversations
Clarified GitHub's value
to drive enterprise adoption.
project overview
A four-part series showing
how real teams use GitHub in production.
Each video focused on a core capability:
AI · Security · Platform · Automation
making github's value
clear through story
PROJECT OVERVIEW
A 90-second animated video simplifying Microsoft’s enterprise purchasing model (MCA-E).
Developed in collaboration with a Senior Business Strategy Manager (Enablement & Strategy) to align with real sales conversations
The thinking
behind the work
MAKE IT COHESIVE
SIMPLIFY COMPLEX IDEAS
PROVE PRODUCT VALUE
ALIGN WITH THE BRAND
Microsoft Azure — Full Story
SIMPLIFY COMPLEX IDEAS
PROVE PRODUCT VALUE
PROVE PRODUCT VALUE
ALIGN WITH THE BRAND
GitHub Copilot — Full Story
MAKE IT COHESIVE
CASE STUDY
ROLE
Art Direction · Motion Design · Narrative Direction · Edit Oversight
ROLE
Art Direction · Motion Design
Narrative Direction · Edit Oversight
CHALLENGE
Enterprise buyers struggled to see why GitHub was relevant to their teams.
Messaging focused on features and capabilities, but it wasn’t clear how those showed up in real-world use.
CHALLENGE
Enterprise buyers struggled to see why GitHub was relevant to their teams.
Messaging focused on features and capabilities, but it wasn’t clear how those showed up in real-world use.
INSIGHT
Enterprise buyers trust customer proof over product claims.
Real stories show why teams use GitHub,
making it easier to understand and trust.
The shift:
Stop explaining what GitHub does.
Start showing why teams choose it.
INSIGHT
Enterprise buyers trust customer proof over product claims.
Real stories show how teams actually use GitHub.
SOLUTION
Built a system where customers do the selling,
showing how teams use GitHub in real workflows.
Structured it as a four-part series (AI, Platform, Automation, Security),
with a reusable motion system for speed and consistency.
SOLUTION
Built a system where customers do the selling,
showing how teams use GitHub in real workflows.
Structured it as a four-part series (AI, Platform, Automation, Security),
with a reusable motion system for speed and consistency.
RESULTS
Turned customer stories into a scalable system for enterprise adoption.
Scaled content production without sacrificing consistency, using a reusable motion system across multiple videos.
RESULTS
Turned customer stories into a scalable system for enterprise adoption.
Scaled content production without sacrificing consistency, using a reusable motion system across multiple videos.
