microsoft
microsoft
A NEW WAY
TO BUY AZURE
A NEW WAY
TO BUY AZURE
A rollout video introducing MCA-E,
Microsoft’s new enterprise purchasing model.
Using enterprise stories from Mercedes-Benz, Canva, and
The New York Times
impact
Made Azure easier to buy.
Focused on what got faster, easier, and simpler:
To scale that clarity, we built a modular motion system.
Applied across a four-part enterprise
series covering AI, Platform, Security,
and Automation.
Made GitHub an easy choice by grounding it in real-world results.
50% faster
Deal times
30% lift
Customer satisfaction
Simpler
Account managment
50% faster
Deal times
30% lift
Customer satisfaction
Simpler
Account managment
STRATEGY
Microsoft introduced a new purchasing model.
Change can create friction, even when it’s for the better.
Instead of explaining how MCA-E worked, we focused on
what customers gained.
Enterprise teams weren’t lacking interest. They were lacking clarity.
They needed proof GitHub would work at their scale.
So we made a clear decision:
Focus on what GitHub enables,
not what it is.
People don’t need every detail.
They need a reason to care.
We made the value obvious through customer stories.
execution
Art Direction · Motion Design
We made a complex rollout easier to follow.
A rollout video designed to help customers
navigate the transition.
To scale that clarity, we built a modular motion system.
Applied across a four-part enterprise
series covering AI, Platform, Security,
and Automation.
• Combined Microsoft’s new visual system with
photography to keep people at the center of the story.
• Framed the big transition as a story from a familiar
system to a simpler way forward.
• Added warmth and energy with bright colors, paper
textures, and low-frame-rate animation.
Process Overview
6 images
Benefits Overview
15s clip
Streamlined Agreement
10s clip
“Join hundreds of your peers”
15s clip