microsoft
A NEW WAY
TO BUY AZURE
A rollout video introducing MCA-E,
Microsoft’s new enterprise purchasing model.
impact
Made Azure easier to buy.
Focused on what got faster, easier, and simpler:
50% faster
Deal times
30% lift
Customer satisfaction
Simpler
Account managment
STRATEGY
Microsoft introduced a new purchasing model.
Like most change, it came with some friction.
Our job was to help enterprise customers through the transition.
So instead of leading with what was different, we focused on what was better.
People don’t need every detail.
They need a reason to care.
execution
Art Direction · Motion Design
We made a complex rollout easier to follow.
A rollout video designed to help customers
navigate the transition.
• Combined Microsoft’s new visual system with
photography to keep people at the center of the story.
• Framed the big transition as a story from a familiar
system to a simpler way forward.
• Added warmth and energy with bright colors, paper
textures, and low-frame-rate animation.
Process Overview
6 images
Benefits Overview
15s clip
Streamlined Agreement
10s clip
“Join hundreds of your peers”
15s clip
microsoft
a new way to buy azure
A rollout video introducing
MCA-E, Microsoft’s new enterprise purchasing model.
impact
Made Azure easier
to buy.
Focused on what got faster, easier, and simpler:
50% faster
Deal times
30% lift
Customer satisfaction
Simpler
Account managment
STRATEGY
Microsoft introduced a new purchasing model.
Like most change, it came with some friction.
Our job was to help enterprise customers through the transition.
So instead of leading with what was different, we focused on what was better.
People don’t need every detail.
They need a reason
to care.
execution
Art Direction · Motion Design
We made a complex rollout easier to follow.
A rollout video designed to help
customers navigate the transition.
Benefits Overview
15s clip
Streamlined Agreement
10s clip
“Join hundreds of your peers”
15s clip
