GitHub
GitHub
HELPING TEAMS
CHOOSE GITHUB
HELPING TEAMS
CHOOSE GITHUB
A four-part enterprise video series featuring
Mercedes-Benz, Canva, and The New York Times.
Using enterprise stories from Mercedes-Benz, Canva, and
The New York Times
impact
Made GitHub easier to trust
for enterprise teams.
Showed enterprise buyers how GitHub works for real teams.
Part of GitHub’s push to grow enterprise adoption.
To scale that clarity, we built a modular motion system.
Applied across a four-part enterprise
series covering AI, Platform, Security,
and Automation.
Made GitHub an easy choice by grounding it in real-world results.
1.8M+
Copilot subscribers
90%
Fortune 100 companies
50K
Enterprise teams
1.8M+
Copilot subscribers
90%
Fortune 100 companies
50K
Enterprise teams
STRATEGY
Big software decisions rarely come down to features alone.
People want to know if it will actually work before they believe in it.
So instead of relying on product claims, we showed GitHub in action
through customer stories.
Enterprise teams weren’t lacking interest. They were lacking clarity.
They needed proof GitHub would work at their scale.
So we made a clear decision:
Focus on what GitHub enables,
not what it is.
People trust what they’ve
already seen work.
We made the value obvious through customer stories.
execution
Art Direction · Motion Design · Edit Direction
To scale GitHub’s enterprise story, we built a modular motion system.
Designed to flex across a four-part series spanning AI, Platform, Security, and Automation.
To scale that clarity, we built a modular motion system.
Applied across a four-part enterprise
series covering AI, Platform, Security,
and Automation.
• Built repeatable templates to keep each story consistent
while moving production faster.
• Unified product UI, brand elements, and motion into a
cohesive visual language.
• Shaped customer interviews into focused stories
centered on real outcomes, not product claims.
Process Overview
6 images
GitHub Automation — All in one place
15s clip
GitHub Advanced Security — Opening
20s clip
GitHub Automation — Opening
25s clip
