GitHub

GitHub

Showing
GitHub in Action

Showing
GitHub
in Action

A four-part enterprise video series featuring

Mercedes-Benz, Canva, and The New York Times.

A four-part enterprise video series featuring Mercedes-Benz, Canva, and The New York Times.

impact

Helped more teams choose GitHub.

Showed enterprise buyers how GitHub works for real teams.
Part of GitHub’s push to grow enterprise adoption.

Showed enterprise buyers how GitHub works for real teams.

Part of GitHub’s push to grow enterprise adoption.

Helped more teams choose GitHub.

1.8M+

Copilot subscribers

90%

Fortune 100 companies

50K

Enterprise teams

STRATEGY

Big software decisions rarely come down to features alone.

People want to know something will work before they invest in it.

Our job was to make that easier.

So instead of relying on product claims, we showed GitHub in action through customer stories.

People trust proof more than promises.

People trust proof more than promises.

1.8M+

Copilot subscribers

90%

Fortune 100 companies

50K

Enterprise teams

STRATEGY

Big software decisions rarely come down to features alone.

People want to know something will work before they invest in it.
Our job was to make that easier.

So instead of relying on product claims, we showed GitHub in action through customer stories.

People trust proof more than promises.

execution

Art Direction · Motion Design · Edit Direction

We created a motion system built to grow with GitHub.

Designed to flex across a four-part series spanning AI, Platform, Security, and Automation.

• Built repeatable templates to keep each story consistent
while moving production faster.

• Unified product UI, brand elements, and motion into a
consistent system.

• Shaped customer interviews into stories centered on
real outcomes, not product claims.

Process Overview

6 images

Automation — All in one place

15s clip

Advanced Security — Opening

20s clip

Automation — Opening

25s clip

MICROSOFT

A NEW WAY
TO BUY AZURE

MICROSOFT

A NEW WAY
TO BUY AZURE