GitHub
GitHub
Helping teams
choose github
Helping teams
choose github
Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times
to turn customer proof into adoption and sales.
Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times to turn customer proof into adoption and sales.
Highlights from the GitHub enterprise series.
Highlights from the GitHub enterprise series.
impact
impact
Clarified GitHub’s value to drive enterprise adoption.
1.8M+
1.8M+
Copilot subscribers
Copilot subscribers
90%
90%
Fortune 100 companies
Fortune 100 companies
50K
50K
Enterprise teams
Enterprise teams
Clarified GitHub's value
to drive enterprise adoption.
project overview
A four-part series showing
how real teams use GitHub in production.
Each video focused on a core capability:
AI · Security · Platform · Automation
making github's value
clear through story
PROJECT OVERVIEW
A four-part series showing how real teams use GitHub in production.
Each video focused on a core capability:
AI · Security · Platform · Automation
MAKING GITHUB’S VALUE CLEAR THROUGH STORY
MAKE IT COHESIVE
SIMPLIFY COMPLEX IDEAS
PROVE PRODUCT VALUE
ALIGN WITH THE BRAND
GitHub Copilot — Full Story
SIMPLIFY COMPLEX IDEAS
PROVE PRODUCT VALUE
PROVE PRODUCT VALUE
ALIGN WITH THE BRAND
GitHub Copilot — Full Story
MAKE IT COHESIVE
CASE STUDY
ROLE
Art Direction · Motion Design · Narrative Direction · Edit Oversight
ROLE
Art Direction · Motion Design
Narrative Direction · Edit Oversight
CHALLENGE
Enterprise buyers struggled to see why GitHub was relevant to their teams.
Messaging focused on features and capabilities, but it wasn’t clear how those showed up in real-world use.
CHALLENGE
Enterprise buyers struggled to see why GitHub was relevant to their teams.
Messaging focused on features and capabilities, but it wasn’t clear how those showed up in real-world use.
INSIGHT
Enterprise buyers trust customer proof over product claims.
Real stories show why teams use GitHub,
making it easier to understand and trust.
The shift:
Stop explaining what GitHub does.
Start showing why teams choose it.
INSIGHT
Enterprise buyers trust customer proof over product claims.
Real stories show how teams actually use GitHub.
SOLUTION
Built a system where customers do the selling,
showing how teams use GitHub in real workflows.
Structured it as a four-part series (AI, Platform, Automation, Security),
with a reusable motion system for speed and consistency.
SOLUTION
Built a system where customers do the selling,
showing how teams use GitHub in real workflows.
Structured it as a four-part series (AI, Platform, Automation, Security),
with a reusable motion system for speed and consistency.
RESULTS
Turned customer stories into a scalable system for enterprise adoption.
Scaled content production without sacrificing consistency, using a reusable motion system across multiple videos.
RESULTS
Turned customer stories into a scalable system for enterprise adoption.
Scaled content production without sacrificing consistency, using a reusable motion system across multiple videos.
