GitHub

GitHub

Helping teams
choose github

Helping teams
choose github

Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times

Using enterprise stories from companies like Mercedes-Benz, Canva, and The New York Times to turn customer proof into adoption and sales.

Highlights from the GitHub enterprise series.

Highlights from the GitHub enterprise series.

impact

Made GitHub’s value easier for teams to understand, making it an obvious choice.

Part of GitHub’s broader push to drive enterprise adoption.

1.8M+

1.8M+

Copilot subscribers

Copilot subscribers

90%

90%

Fortune 100 companies

Fortune 100 companies

50K

50K

Enterprise teams

Enterprise teams

Clarified GitHub's value
to drive enterprise adoption.

Project Overview

A four-part series showing how real teams use GitHub in production.

Each video focused on a core capability:

AI · Security · Platform · Automation

Create
clear systems

Turned four product stories into one cohesive motion system.

→ 

Unified narrative across AI, Platform, Security, and Automation

→ 

Unified narrative across AI, Platform, Security, and Automation

Create clear systems

Simplify complex products

Make the value obvious

Ensure brand alignment

Simplify complex products

Make the value obvious

Make the value obvious

Ensure brand alignment

GitHub Copilot — Full Story

Create clear systems

CASE STUDY

ROLE

Art Direction · Motion Design · Narrative Direction · Edit Oversight

ROLE

Art Direction · Motion Design
Narrative Direction · Edit Oversight

CHALLENGE

Enterprise buyers struggled to see why GitHub was relevant to their teams.


Messaging focused on features and capabilities, but it wasn’t clear how those showed up in real-world use.

CHALLENGE

Enterprise buyers struggled to see why GitHub was relevant to their teams.


Messaging focused on features and capabilities, but it wasn’t clear how those showed up in real-world use.

INSIGHT

Enterprise buyers trust customer proof over product claims.


Real stories show why teams use GitHub,
making it easier to understand and trust.


The shift:

Stop explaining what GitHub does.

Start showing why teams choose it.

INSIGHT

Enterprise buyers trust customer proof over product claims.

Real stories show how teams actually use GitHub.

SOLUTION

Built a system where customers do the selling,
showing how teams use GitHub in real workflows.


Structured it as a four-part series (AI, Platform, Automation, Security),
with a reusable motion system for speed and consistency.

SOLUTION

Built a system where customers do the selling,
showing how teams use GitHub in real workflows.


Structured it as a four-part series (AI, Platform, Automation, Security),
with a reusable motion system for speed and consistency.

RESULTS

Turned customer stories into a scalable system for enterprise adoption.


Scaled content production without sacrificing consistency, using a reusable motion system across multiple videos.

RESULTS

Turned customer stories into a scalable system for enterprise adoption.


Scaled content production without sacrificing consistency, using a reusable motion system across multiple videos.

making microsoft
products easier to buy

coming soon

making microsoft
products easier to buy

coming soon